“in 2002 time, Oscar de la Renta has promoted a section of sky-blue long gown, same season Yes Saint Laurent had issued the sky-blue military uniform jacket, the sky-blue appears afterward with the wind in 8 designer’s fashionable clothing series, these fashionable clothing appear soon in the Department store, very quick, the street shop, each kind of discount shop, is in flood the sky-blue seeps to each kind trades in fashionable clothing’s corner”. Also remembered the movie "Puts on PRADA Woman", fashion female sorcerer Miranda preaches to her Secretary Andrea this classics? Two about the fashion popular wind direction’s truth, are selected easily by the female sorcerer. First, the popular life cycle, always starts hand in these outstanding designer, then travels together follows up, transmits mainstream customers there through the Department store; Second, in the street shop these edge’s retail sales corner, the popular fashion closely is BBC followed, this is the most fair price cover.
The international fashion popular is a towering big tree. The peak treetop is the elegant designers, dances the windvane, the mainstream Department store and the customers is the bough part, has supported designers’ nimble and resourceful, but such as H& M, Zara, Topshop, F21 and so on fast fair price shop, but also has each kind of roadside shop, the discount shop is the complex complex strut and the permeating underground root hair, spreads across, ubiquitous. Now, between the top of the tree and the branch root hair’s distance becomes more and more short and compact. Spring started from 2004, the world ready-made clothing retailed giant H& M and Cull and so on arrogant master contacts intimately, promotes the guest’s seat series together, the international fashion the way which marries by master and Dadian, the fair price fast fashionable tidal current becomes common practice. Follows close on this tidal current except H& Ready-made clothing and so on M, TOPSHOP retail outside the giant, more Wal-Mart, Carefour, BBC Target and so on large-scale supermarket.
Without master, does not have the major suit, does not have BBC Dadian, only then follows close on the seepage quick, quick, quick. This is the Chinese style fast fashion.
Wind of the Fast Fashion is competitive naturally in China. From H& M opens a shop in Shanghai with each time promotes the designer to limit the quantity the series in the lining up crowd, may peep a spot. Certainly, cannot say H& completely; M has led the fair price fast tidal current in China, this, from H& M guarantees in the advantage square shop scarce passenger capacity in Wuxi to be possible to obtain the evidence.
